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Current Events!
Listen To The New History Channel Podcast
After appearing in several episodes of The History Channel's Series "The Food That Built America", I have now been prominently featured in an associated podcast.
Please visit The ACast Site to listen!
Read The Article About Me In Saratoga Today Entitled "Who: Alan Richer, The Toga Chip Guy"
This article was just published today, April 2nd, It starts on Page 3.
Click here to read!
Watch the latest episode of the History Channel's "The FoodThat Built America "that aired on Natational Potato Chip Day, March 14. Featuring the history of Herman Lay and then rival Fritos!
Click here to watch
John Karolefski, author of the blog Grocery Stories at:
https://www.grocerystories.com/
has written a book about grocery shopping. He had requested a quote from me about about chips -- their place in snack history, their popularity, etc.
I had provided him with a quote that I will disclose once his book is published.
Here is that quote!
"Potato chips are more American than apple pie. Compare the shelf space allotted to potato chips and apple pie in your local grocery store"
Recent Events
On Novemeber 19th 2019, I spoke to the New York Capital Region Elfuns Club at the Hilton Garden Inn in Clifton Park NY, on the History of the Potato Chip.
The club consists of mostly retired General Electric employees.
The Toga Chip Guy Is On The Air!
I have been interviewed about the history of the potato chip by a California based radio station, Yesterday USA Radio Networks, at 10:30pm New York time on Saturday, September 14th.
Listen here!
Snack sector looks to lentils, beans and insects as ‘health by stealth’ hits limit |
Moving snacks from Point A to Point Z: How Frito-Lay is creating a sustainable supply chain
Utz Brands Reports Fourth Quarter and Full-Year 2020 Financial Results
March Madness Snack Forecast for Grocers
Herr's Chips In To Celebrate Their 75 Years Of Snack Flavor Innovation
Utz Brands doubles down on digital ads to grow snack sales, retain customers
Pepsi says revenue jumped 8.8%, sees 2021 results meeting long-term targets
Boosted by lockdowns, U.S. potato sales hit record in 2020
Utz Brands, Inc. Shares Success With Its Team!
Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes Galore!
Rapidly Growing Disruptive Snack Brand PeaTos® Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round
Utz retires century-old Husman's snack brand
Pringles® Releases Out-Of-This-World 2021 Big Game Flavor Stacking Ad
Spreading the PEAS & Love: The Craftory Invests $50M in HIPPEAS® Organic Chickpea Snacks
More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds
The PLANeT Partnership: Beyond Meat and PepsiCo jointly pilot plant-based snacks and beverages
Startup keys in on post-pandemic snack trends
Frito-Lay to run trio of Super Bowl ads for first time
Cheetos Crunch Pop Mix
With Hundreds of Potato Varieties in U.S. Govt. Spends Millions to Develop More
WHAT WILL AMERICANS EAT DURING THE SUPER BOWL?
FOOD INDUSTRY BUGGING OUT OVER INSECT PROTEIN
Highely Demand of potato chip in 2020 - 2027 | Kiwi Food, Balaji Wafers Pvt Ltd., Lay's, Bikaji Snacks
Lay’s Game Day Chili potato chips set to hit shelves in January 2021
Mister Bee receives federal funds for project improvements
Innovation pays off for potato chip makers
Lay’s potato chips honors Canton woman’s efforts to spread joy
Pringles Highlights Stackability Amid Bright Colors for New Packaging Design
A Healthier Way to Chips
Potato utilization dips 5% for 2019-20 marketing year
Utz Brands to acquire Insignia Portfolio Company Truco Enterprises
Utz Brands to acquire Insignia Portfolio Company Truco Enterprises
Utz Brands to acquire Insignia Portfolio Company Truco Enterprises
How US Military Invented America’s Favorite Snacks
Snacks Among the Essentials Consumers Plan to Stockpile This Winter
PeaTos® Launches “Junkless” Onion Chips to Rival Funyuns® at 215 Sam’s Clubs Across the United States
Frito-Lay Rolls Out Snack-Themed Ugly Sweaters
Frito-Lay survey: 300% surge in online holiday food shopping with snacks at the top of grocery lists
Mrs. Fisher’s Thanksgiving Hot Bag sale returns
Pringles® Releases Out-Of-This-World 2021 Big Game Flavor Stacking Ad
Kwik Trip announces Glazers potato chips, calls them ‘big news’
Kellogg introduces Pringles Scorchin’
How Strong Design Transformed One Kettle-Chip Maker Into A Blue-Chip Brand
Boulder Canyon Thin & Crispy Chips Are Cooked In Avocado Oil
Boulder Canyon Thin & Crispy Chips Are Cooked In Avocado Oil
Ka-Pop! Snacks Unveils New Updated Look and Packaging
Stacy's Pita Chips Help Female Founders Get Found: New Limited-Edition Stacy's Bags Feature QR Code with Geotargeted Women-Owned Business Directory
Discovery Science - Super Factory at Frito-Lay’s Perry, Ga. Plant
September 29, 2020
In May 2019, Discovery Science filmed at our Perry, Ga., site and highlighted the rigor that goes into making our iconic Lay’s potato chips. PFNA SVP of Supply Chain, Laura Maxwell, spent the entire day with a film crew from Discovery Science / Science Channel in Perry where she was able to tell our seed-to-shelf story and demonstrate what makes Frito-Lay such a snacking powerhouse. The Perry site team was outstanding in helping coordinate the shoot and ensuring Frito-Lay’s operational excellence and product quality could be fully highlighted for this exciting media opportunity.
Discovery Science has just released the episode as part of a five-part series called “Super Factories.” You can watch it here: https://www.sciencechannel.com/tv-shows/super-factories/
Tesco and Kellogg’s launch carton recycling trial
Rapidly Growing Disruptive Snack Brand PeaTos® Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round
Morton Salt Pours Out Modern New Look On Packaging
Mikesell's Snack Food Company adds new flavors to their lineup
BOULDER CANYON® DEBUTS NEW THIN & CRISPY POTATO CHIPS MADE WITH
AVOCADO OIL!
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Perseverance and Perspective: Jackson’s Lasting Impact
Lawsuits Abound Over Misleading Food Labels
Lawsuits Abound Over Misleading Food Labels
Good Health Introduces New Organic Cheese Snacks
New Lay’s snack bags feature inspiring D-FW community members in support of Operation Smile
STATEMENT FROM CHAIRMAN AND CEO RAMON L. LAGUARTA
Pringles® Trial New Recyclable Paper Tube in UK via Partnership with Tesco
Utz Brands to Acquire |
Utz Brands Appoints Shannan Redcay to Senior Vice President of Innovation and Value Creation as It Looks to Accelerate Product Innovation and Growth
Rice and Lissette Families Deepen Contribution to Hanover, PA Community Following Public Listing of Utz Brands
Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc.
Lawyers fight dismissal request of Frito-Lay in case over cheddar and sour cream chips
You’ll Love These New ‘YAHS! - As In TORTIYAHS!®
Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
July 27, 2020
PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, Lay's has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.
Beginning today, fans can find Lay's Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit www.LaysFlavorIcons.com and enter the code from any marked bag (including other favorite Lay's flavors) now through September 10 for a chance to win $1,000.
Cheetos releases official Mac n' Cheese as Kraft goes after breakfast market
PEACASA Protein-Packed Chickpea Chips
Doritos Joins the Movement to Amplify Black Voices
Frito-Lay gears up for the biggest week of the year for salty snack sales
Utz® and Zapp’s® Add a New Twist on Classic Snack Food Flavors!
Zapp’s® Potato Chips Dare You - Tempt Your Fate and Your Taste Buds!
Mrs. Fisher’s Thanksgiving Hot Bag sale returns
STATEMENT FROM CHAIRMAN AND CEO RAMON L. LAGUARTA
Kwik Trip announces Glazers potato chips, calls them ‘big news’
Kellogg introduces Pringles Scorchin’
How Strong Design Transformed One Kettle-Chip Maker Into A Blue-Chip Brand
Boulder Canyon Thin & Crispy Chips Are Cooked In Avocado Oil
Boulder Canyon Thin & Crispy Chips Are Cooked In Avocado Oil
Ka-Pop! Snacks Unveils New Updated Look and Packaging
Stacy's Pita Chips Help Female Founders Get Found: New Limited-Edition Stacy's Bags Feature QR Code with Geotargeted Women-Owned Business Directory
Discovery Science - Super Factory at Frito-Lay’s Perry, Ga. Plant
September 29, 2020
In May 2019, Discovery Science filmed at our Perry, Ga., site and highlighted the rigor that goes into making our iconic Lay’s potato chips. PFNA SVP of Supply Chain, Laura Maxwell, spent the entire day with a film crew from Discovery Science / Science Channel in Perry where she was able to tell our seed-to-shelf story and demonstrate what makes Frito-Lay such a snacking powerhouse. The Perry site team was outstanding in helping coordinate the shoot and ensuring Frito-Lay’s operational excellence and product quality could be fully highlighted for this exciting media opportunity.
Discovery Science has just released the episode as part of a five-part series called “Super Factories.” You can watch it here: https://www.sciencechannel.com/tv-shows/super-factories/
Tesco and Kellogg’s launch carton recycling trial
Morton Salt Pours Out Modern New Look On Packaging
Mikesell's Snack Food Company adds new flavors to their lineup
BOULDER CANYON® DEBUTS NEW THIN & CRISPY POTATO CHIPS MADE WITH
AVOCADO OIL!
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Perseverance and Perspective: Jackson’s Lasting Impact
Lawsuits Abound Over Misleading Food Labels
Lawsuits Abound Over Misleading Food Labels
Good Health Introduces New Organic Cheese Snacks
New Lay’s snack bags feature inspiring D-FW community members in support of Operation Smile
STATEMENT FROM CHAIRMAN AND CEO RAMON L. LAGUARTA
Pringles® Trial New Recyclable Paper Tube in UK via Partnership with Tesco
Utz Brands to Acquire |
Utz Brands Appoints Shannan Redcay to Senior Vice President of Innovation and Value Creation as It Looks to Accelerate Product Innovation and Growth
Rice and Lissette Families Deepen Contribution to Hanover, PA Community Following Public Listing of Utz Brands
Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc.
Lawyers fight dismissal request of Frito-Lay in case over cheddar and sour cream chips
You’ll Love These New ‘YAHS! - As In TORTIYAHS!®
Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
July 27, 2020
PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, Lay's has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.
Beginning today, fans can find Lay's Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit www.LaysFlavorIcons.com and enter the code from any marked bag (including other favorite Lay's flavors) now through September 10 for a chance to win $1,000.
Cheetos releases official Mac n' Cheese as Kraft goes after breakfast market
PEACASA Protein-Packed Chickpea Chips
Doritos Joins the Movement to Amplify Black Voices
Frito-Lay gears up for the biggest week of the year for salty snack sales
Utz® and Zapp’s® Add a New Twist on Classic Snack Food Flavors!
Zapp’s® Potato Chips Dare You - Tempt Your Fate and Your Taste Buds!
Boulder Canyon Thin & Crispy Chips Are Cooked In Avocado Oil
Ka-Pop! Snacks Unveils New Updated Look and Packaging
Stacy's Pita Chips Help Female Founders Get Found: New Limited-Edition Stacy's Bags Feature QR Code with Geotargeted Women-Owned Business Directory
Discovery Science - Super Factory at Frito-Lay’s Perry, Ga. Plant
September 29, 2020
In May 2019, Discovery Science filmed at our Perry, Ga., site and highlighted the rigor that goes into making our iconic Lay’s potato chips. PFNA SVP of Supply Chain, Laura Maxwell, spent the entire day with a film crew from Discovery Science / Science Channel in Perry where she was able to tell our seed-to-shelf story and demonstrate what makes Frito-Lay such a snacking powerhouse. The Perry site team was outstanding in helping coordinate the shoot and ensuring Frito-Lay’s operational excellence and product quality could be fully highlighted for this exciting media opportunity.
Discovery Science has just released the episode as part of a five-part series called “Super Factories.” You can watch it here: https://www.sciencechannel.com/tv-shows/super-factories/
Morton Salt Pours Out Modern New Look On Packaging
Mikesell's Snack Food Company adds new flavors to their lineup
BOULDER CANYON® DEBUTS NEW THIN & CRISPY POTATO CHIPS MADE WITH
AVOCADO OIL!
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Cape Cod Potato Chips brings back limited edition pink himalayan salt & red wine vinegar flavor for Breast Cancer Awareness Month
Perseverance and Perspective: Jackson’s Lasting Impact
Lawsuits Abound Over Misleading Food Labels
Lawsuits Abound Over Misleading Food Labels
Good Health Introduces New Organic Cheese Snacks
New Lay’s snack bags feature inspiring D-FW community members in support of Operation Smile
STATEMENT FROM CHAIRMAN AND CEO RAMON L. LAGUARTA
Pringles® Trial New Recyclable Paper Tube in UK via Partnership with Tesco
Utz Brands Appoints Shannan Redcay to Senior Vice President of Innovation and Value Creation as It Looks to Accelerate Product Innovation and Growth
Rice and Lissette Families Deepen Contribution to Hanover, PA Community Following Public Listing of Utz Brands
Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc.
Lawyers fight dismissal request of Frito-Lay in case over cheddar and sour cream chips
You’ll Love These New ‘YAHS! - As In TORTIYAHS!®
Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
July 27, 2020
PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, Lay's has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.
Beginning today, fans can find Lay's Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit www.LaysFlavorIcons.com and enter the code from any marked bag (including other favorite Lay's flavors) now through September 10 for a chance to win $1,000.
Cheetos releases official Mac n' Cheese as Kraft goes after breakfast market
PEACASA Protein-Packed Chickpea Chips
Doritos Joins the Movement to Amplify Black Voices
Frito-Lay gears up for the biggest week of the year for salty snack sales
Utz® and Zapp’s® Add a New Twist on Classic Snack Food Flavors!
Zapp’s® Potato Chips Dare You - Tempt Your Fate and Your Taste Buds!