Imitated but not equaled!

Harvey F. Noss 1895 - 1974
Cornerstone Of The Potato Chip Industry.

Please take a moment to watch the video below. Harvey F. Noss, can easily be considered not only the father of the potato chip industry as we know it today, but also the snack food industry. A self educated man, Harvey was many other things beyond a an industry builder. His talents included being self educated, an accomplished pianist, an amateur magician, journalist, ad-man, free mason, pilot, master of words, excellent cook and parent.

Harvey's pation for the potato chip enabled him to begin and grow what is know today as the snack food industry.

Architect of an industry

There are few men who have contributed more to an industry than Harvey F. Noss, Sr. did to ours.

For nearly 40 years, he devoted virtually every breathing moment to potato chips and the people who produce them.

His Singular devotion to potato chips, his flair for promotion and salesmanship and his ability to get the job done surely helped the potato chip industry reach the lofty billion-dollar plus plateau it occupies now.

But Harvey F. Noss, Sr., was much more than a man consumed with selling a product. He was a friend --a friend to the big and little people of our industry. He was a man who took the time to lend a helping hand and a word of encouragement when the going got rough. Many of our members prosper today because they were touched by his hand.

He had a slogan which served him well: "Never fear when Harvey is near."

Harvey is gone now. But his spirit and dedication live on. And as we move ahead with the work of PCII in the future, the memory of Harvey F. Noss will ever be near.

Lawrence E. Burch
Executive Vice President

Taken From Article In "Chipper Magazine", May 1974

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Harvey Noss developed a document entitled the "32 Reasons Why Potato Chips Are An Essential Food" in response to war rationing of ingredients essential to making potato chips. The creation compiling of this document is pictured above. It was instrumental in the government not making potato chips a rationale food and helped keep the snack food industry going strong during the war.

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Noss Family Business, Cleveland, Ohio, 4/28/52

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The same Building as it appears today in Cleveland Ohio, photos taken July 2015 by Alan Richer

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Personal letter from Herman Lay (Lay’s Potato Chips) to Donald Noss.
- Courtesy of the Noss Family

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Letter from James McCarthy, President & CEO of The Snack Food Association, announcing the celebration of the 150th anniversary of the potato chip at their annual Spring Summit.

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Top: Don Noss (right) posing with Mike Rice (left) and portrait of Harvey Noss at the Snack Food Association HQ circa 1975
Bottom: Don Noss posing with a cut out of President George Bush

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Various group shots of the Noss family members along with important industry celebrities, i.e. Herman Lay and family.

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Assorted photos from The National Potato Chip Association Semin - Annual Conference. All from The Sherman Hotel In Chicago Ill. Images cover multiple years and show the association that Harvey Noss was instrumental in building.

Williams Potato Chip Company

Please take a look at this very interesting entry taken from William Kernan’s Wordpress site outlining his connection through family to the Williams Potato Chip Company.

“By 1920, Bettie and her children founded Williams & Company, which made Williams Saratoga Chips. By the 1940’s, they had locations in Portland, Seattle, and San Francisco. Her two sons, Frank and Leo ran the business, and more so as Bettie got older. The successfulness of the company enabled Bettie to enjoy a more affluent lifestyle than she had, owning homes in Portland and San Francisco. She died in 1947 at the age of 88 in Hillsboro, Washington Co, Oregon, USA.”

To read the entire entry, please click here.
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The Dan Dee Pretzel & Potato Chip Co.

Please read the following article about the Dan Dee Pretzel & Potato Chip Company. It gives great insight as to their role as leader in the foundation of the potato chip industry.
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Ballreich’s & Mike-Sell’s Potato Chip Companies

Please take a look at the sample appendix listing from: “Crunch! The Story of the Great Potato American Chip” Each entry outlines demographics and history. Very Interesting!
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Various photos of Ballreich Bros. advertisements, articles and pictures depicting their history.

Better Made Snack Food Company

Detroit based Better Made Snack Foods, founded in 1930 as one of several Detroit based potato chip and snack food companies is now the last of it’s kind standing in Detroit. Please take a moment to read the article below.

Click here or the picture below to read the entire article Snack World Magazine, October 2008

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My elusive “Holy Grail” of Saratoga Chip Memorabilia!

Through my many years of collecting Saratoga Chip Memorabilia, one item has eluded me. I now like to call it my Holy Grail. It is from the Keystone Supply Company catalog from Hanover PA, and is called the Aunt Jemima Saratoga Potato Chipper. I have looked and looked for one but it has eluded me!

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A Unique Piece Of Potato Chip And Saratoga Chip Nostalgia!

Below you will see some photos of the Castello’s Combination Knife, billed as 16 tools in one. Cutting Saratoga Chips is but one of it’s many advertised used, some of the others are apple corer, soap shaver & ice pick!

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