Stacks Image 199802


Please like my Facebook Page
to ensure you receive all current events.

Stacks Image 200523

Potato chip exhibit to open Saturday

BALLSTON SPA“In the Saratoga Style: Potato Chips and Their Regional Folklore” opens Saturday at Brookside Museum, Saratoga County History Center, 6 Charlton St. The exhibit, which will be on display through Dec. 31, explores the many stories that have claimed to explain the story behind the snack, from disgruntled customers to kitchen mishaps.

The use of the “Saratoga” name to nationally market potato chips is seen through the expansive collection of famed local expert Alan Richer, known as “The Toga Chip Guy.”

The exhibit is open to the public 1 to 5 p.m. Thursday through Sunday. For more information,
go to

I have recently been featured in twi Times Union Articles
Please read the articles by clicking the links below!

Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth

Article 2 - Toga Chip Guy makes a second showing on History Channel

Stacks Image 200532

Please read the article in Saratoga Today that features, your's truly, The Toga Chip Guy!

Click Here

Stacks Image 200537

Current Events!

Please watch the latest episode of The History Channel's The Food That Built America, "When The Chips Are Down", season 2, episode 3, where I am prominently featured.

Click Here!

Stacks Image 200545

Read my feature article in "Shorelines" The Saratoga Lake Association News Letter.

Click Here

Stacks Image 200550

Listen to my recent interview on Heart Radio.

Click Here

Stacks Image 200555

Stacks Image 200558

Listen To The New History Channel Podcast

After appearing in several episodes of The History Channel's Series "The Food That Built America", I have now been prominently featured in an associated podcast.

Please visit The ACast Site to listen!

Please read my recent interview with Julia Dunn on CBS 6.

Click Here

Stacks Image 200566

Read The Article About Me In Saratoga Today Entitled "Who: Alan Richer, The Toga Chip Guy"

This article was just published today, April 2nd, It starts on Page 3.

Click here to read!

Stacks Image 200574

Stacks Image 200577

Watch the latest episode of the History Channel's "The FoodThat Built America "that aired on Natational Potato Chip Day, March 14. Featuring the history of Herman Lay and then rival Fritos!

Click here to watch

Stacks Image 200602

John Karolefski, author of the blog Grocery Stories at: 

has written a book about grocery shopping. He had requested a quote from me about about chips -- their place in snack history, their popularity, etc.

I had provided him with a quote that I will disclose once his book is published.

Here is that quote!

"Potato chips are more American than apple pie. Compare the shelf space allotted to potato chips and apple pie in your local grocery store"

Stacks Image 200613

Recent Events

On Novemeber 19th 2019, I spoke to the New York Capital Region Elfuns Club at the Hilton Garden Inn in Clifton Park NY, on the History of the Potato Chip.
The club consists of mostly retired General Electric employees.

Stacks Image 200619

The Toga Chip Guy Is On The Air!

I have been interviewed about the history of the potato chip by a California based radio station, Yesterday USA  Radio Networks,  at 10:30pm New York time on Saturday, September 14th.  
Listen here!

Photo from 1947 New Orleans Times-Picayune Newspaper Magazine "Munch a big bag of Dickey's Potato Chips" and Dickey's match book.   
Stacks Image 199957
Stacks Image 199959
KELLOGG'S chip clip (31 inches long with a hook to hang on back).

Kellogg's now owns Pringles.
Stacks Image 199951
Vintage Cain's Potato Chips 3 lbs Can
Stacks Image 199945
Potato Chip Showcase. These were on the counters of General Stores. The customer scooped chips and placed them in a bag.
Stacks Image 199939
Contoocook, NH Pine View Socony Gas Station Potato Chips Hood's Ice Cream Real Photo Postcard
Stacks Image 199933
2014 Lay's Lattice Cut Chips Vintage Advertisement
Stacks Image 199927
1989 La Restaurante Tortilla Chips Vintage Advertisement
Stacks Image 199789
1993 Sun Chips Vintage Advertisement.  Sun Chips is owned by Frito-Lay.
Stacks Image 199783
1988 Pringles Potato Chips Vintage Advertisement
Stacks Image 199777
1991 Tostitos Chips Framed Vintage Advertisement
Stacks Image 199771
1987 Eagle Chips / Saratoga Water Vintage Advertisement
Eagle Chips was the defunct brand from Anheuser Bush.  Pairing it with Saratoga Water is one way to create "Saratoga Chips."
Stacks Image 199765
Chase's potato chip business-panel truck

The Chase family started business in Newark, N.Y. with a grocery store on the corner of East Union St. and East Avenue. While the potato chip as we know it was first introduced in Saratoga Springs, N.Y. the Chase's took a chance and started frying sliced potatoes in the barn of their home on Prospect Street. They were very successful, adding popcorn and a new product, mayonnaise, which had been originated in Philadelphia in 1907. All this was sold in stores and eventually a small chain of Chase's Restaurants followed.  
Stacks Image 199712
Yankee Potato Chips
Stacks Image 199753
1948 MORTON FOOD PRODUCTS Potato Chip Ford Delivery Truck 
Stacks Image 199747
Vintage Label: Pure Brazilian HORSE RADISH Memphis Potato Chip Co

Many early potato chips that supplied grocery stores also carried other items including horse radish.
Stacks Image 199741

A very rare find: Donald Trump advertisement for Lays Potato Chips, Doritos, Tostitos, and Ruffles. This card was included in one of the above four Frito Lay products in 200/2001. Since it was a contest to win cash, most of these cards were thrown away.

Stacks Image 199735

Herr's potato chip paper advertising sign of Chipper's chalkboard.

Stacks Image 199729

Boy Resting in Wagon with Bag of Laura Scudder's Potato Chips / May 1959

Stacks Image 199723


Stacks Image 199717

Here are 3 great old cartoons from Chipper magazine, all about potato chips!

Stacks Image 199688
Stacks Image 199704
Stacks Image 199706
Stacks Image 199699
Stacks Image 199695
Stacks Image 199691

1946 Chip Queen!

Stacks Image 199234

Riegel Chips Ribbon Cutting Ceremony

Stacks Image 199610

Chipper Convention in Hawaii

Stacks Image 199556

Japanese Themed Chipper Dinner, July 1959

Stacks Image 199538

Antique Potato Chip Machine

Stacks Image 199520
Stacks Image 199462
Stacks Image 199684
Malone NY Flanagan Hotel~Tow Truck? Cain's Potato Chips Delivery Truck and 1940s Cars
Stacks Image 199216
Louisiana MO Street View Store Fronts Old Cars Kas Potato Chip Truck Real Photo Postcard-1959
Stacks Image 185069

Unloading Potatoes To Make The Chips.
A potato truck from North Dakota unloads it’s contents at the Better Made Chip Plant circa 1980

Stacks Image 185051
Stacks Image 142681

Several Chip Bags that serve as examples of the growing “Cottage Potato Chip Industry” c. 1987

Stacks Image 172758

Another contributor to the worlds largest bag of potato chips at the 2003 Ohio State Fair, The Shearer’s Potato Chip Plant is pictured above. Judging by the vehicles the image was probably taken in the late 1980’s or early 1990’s.

Stacks Image 142699

Jone’ Family potato chips, with family and partners pictured here from 1965, was still going strong as a collaborator at the 2003 Ohio State fair in 2003, helping to fill the largest bag of potato chips!

Stacks Image 142721
Stacks Image 142723

The Humko Companies 87’ yacht, docked on Lake Michigan was the company’s pride when it caught fire and sank. It was later replaced. Humko was a company that supplied shortening to the potato chip industry for cooking it’s products.

Stacks Image 142745
Stacks Image 142747

As the snack food industry grew, automation became more important.

Top: Automated potato peeler that made the old “KP duty” less of a chore. Such machines took much of the hard work away from preparing meals along with prepping potatoes for the process of making Potato Chips!

Bottom: A man works at a machine making fortune cookies, another laborious task, until the time of automation!

Both images from The Seattle Times, Sunday, May 6, 1956

Stacks Image 142804

A group of people about to enjoy some Kacy Jones Chips.

Stacks Image 142781

Morton’s Potato Chip Van and Texas State Fair Display from 1940 - postcard.

Stacks Image 142786

Back of postcard from 1940 Texas Sate Fair, depicting Morton’s Potato Chip Van and display.

Stacks Image 142822

Chips in hand! 3 young ladies strolling with a bag of chips.

In this interior view of an unknown grocery store in Sandusky, Ohio, the container on the right that was holding Dernell’s GoldenCrisp Potato Chips stated that they were “always reliable.”

Stacks Image 142842

Quincy Maid Potato Chip Co.
Top photo: man loading potatoes into a machine. Quincy, IL Circa 1950s.

Bottom photo: woman filling potato chip bags.

Stacks Image 142864
Stacks Image 142866

Gordon Foods, Inc.
Potato chip factory (Sylvan Road, SW), Atlanta, Georgia 1958

Stacks Image 142884

Lay’s Potato Chip Billboards
Here are a couple of vintage billboards from Lay’s Potato Chips

Stacks Image 142906
Stacks Image 142908

Jake's Potato Chips
Drennon Food Products Company Building and Ttrucks, Atlanta, Georgia, 1950

Stacks Image 142926

Photos of Associated Products and Distribution
at its Samboy Chip Factory, Moorabbin, Victoria, Australia, 1979

Man wearing white overalls and hat standing at conveyor belt, cutting potatoes passing along on the belt --
Women sitting at a conveyor belt sorting through chipped potatoes which are passing in front of them from a chipping machine --
Two men moving a trolley holding rolls of plastic bags --
Factory floor with large machinery, some with rolls of plastic bags passing over rollers, man standing at one machine --
Man in white overalls standing next to rollers holding plastic bags labelled potato chips --
Elevated view of room full of women filling boxes with packaged potato chips, a conveyor belt of empty boxes in front of them --
Women boxing packets of potato chips.

Stacks Image 142968
Stacks Image 142972
Stacks Image 142970
Stacks Image 142975
Stacks Image 142977

Gordon Potato Chips factory in Atlanta, Georgia, circa 1940's

Potato Processing Machine
Woman boxing cooked chips
Women bagging cooked potato chips
Man at potato cooking machine

Stacks Image 143019
Stacks Image 143023
Stacks Image 143021
Stacks Image 143026
Stacks Image 143028

Award presented at Gordon's foods display winner, July 1965

Stacks Image 143046

Lay's Potato Chip Bus
"The Lay Line" (bus with Lay's Potato Chips and other food products displayed)" 1954 in Atlanta, Georgia

Stacks Image 143080
Stacks Image 143082
Stacks Image 143085


Stacks Image 143103

Photograph of Millard Teal Sr. (left) and Millard 'Tom' Teal Jr. (right)
Standing outside of their business, Teal Distribution Company, in Chattanooga, Tennessee in 1939. The building's address was 1428 Cowart Street. Also in front of the building is General Motors truck. Advertised on the store are Gardner Potato Chips, Lays Pop Corn, and Weston Biscuits.

Stacks Image 143121

Interior view of a dairy foods vendor at the Home Public Market
Denver, Colorado; shows glass display cases, shoppers, neon signs and showcards: "Katrinka's Butter Shops Co." "NRA We Do Our Part" and "Potato Chip Factory." Circa 1930's

Stacks Image 143139

1951 Musser's Potato Chip Display in Lancaster County Pennsylvania

Stacks Image 143175

Teenage Boy Scouts
eating Klein's potato chips onboard a small vessel on the Mississippi River, Minnesota, circa 1950

Stacks Image 143157

Louisiana MO Street View
Store Fronts, Old Cars, Kas Potato Chip Truck

Stacks Image 143193

St. Francis KS Groceries Meat Store "Kitty Clover Potato Chip Popcorn Truck", circa 1907-15

Stacks Image 143211

Washing & Drying Of Chips Prior To The Frying Step
circa 1980 - This process is still used to ensure a chips crispiness!

Stacks Image 143229

O.K. Potato Chips - Largo Fla.
circa 1984 - Checking The Production Line In The Factory

Stacks Image 143247

Cabana Foods Potato Chip Company Detroit
circa 1987 - Plant Manager Inspecting Fresh Chips

Stacks Image 143265

Downey Potato Chips - Waterford, MI
circa 1988 - Mac, Rosemary, & Rebecca Hogarth, owners of the Downet Potato Chip Company, inspect their product.

Stacks Image 143283

Potato Slicer
circa 1980 - An Essential Part Of The Potato Chip Making Process.

Stacks Image 143301

Kitch’n Cooked Chips From Hawaii
circa 1977 - A Small Chip Company From Hawaii That Is Still Going Strong Today!

Stacks Image 143319

Designer Potato Chips
circa 1987 - 4 Flavors Of Chips Available From The Chicago Based Chip Company.

Stacks Image 143337

Lips Chips - Southern California
circa 1980 - First Open Kettle Made Chip In California In Over 50 Years! Designer Bag Brought $1.50 For A 4 Ounce Bag In 1980!

Stacks Image 143355

New Era Potato Chip Company
circa 1978 - Picking Out Dark Chips From The Assembly Line.

Stacks Image 143391

Lay’s Potato Chips
circa 1971 - Watching Individually Portions bags Roll Off The Assembly Line

Stacks Image 143409

Sitting On Potato Sacks
circa 1952 - This Employee Of A Potato Chip Company Sits On An Empty Stack Of Potato Sacks Eating Her Fill Of Chips. There Was a Shortage Of Potatoes In The Early 50’s.

Stacks Image 143427

Pick - n - Pay Potato Chips
Working on the bagging line circa 1965.

Stacks Image 143445

Nalley’s Potato Chips
The photo below shows 3 line workers sorting chips at the Nalley’s Potato Chip plant circa 1963.

Stacks Image 143463

Larry E. Burch
Executive Vice President of the Potato Chip Institute International circa 1976.

Stacks Image 143481

Even Governors Eat Chips!
Wisconsin Governor Kohler celebrates the approach of National Potato Chip Week with two young ladies circa 1952

Stacks Image 143517

Potato Chipper Aug. - Sept. 1964

Stacks Image 143553

Potato Chipper Oct. 1964

Stacks Image 143571

Note the container on the right that was holding Dernell’s GoldenCrisp Potato Chips saying that they were “always reliable.”

Stacks Image 143607

Potato Chipper July, 1972

Stacks Image 143625

Potato Chipper Aug., 1972

Stacks Image 143643

Potato Chipper April, 1971

Stacks Image 143661

Potato Chipper Feb., 1965

Stacks Image 143679