Imitated but not equaled!
Welcome to my own personal chip experience. Here you will see some of my personal involvement in the history of not only the Saratoga Chip, but the Saratoga Chip as well. This section chronicles some pilgrimages I have made to visit key people and sites where the chip industry began!

Here is my interview from LookTV regarding
The Chip Festival 2017.

Fit My Video Tag

Taking some time out on our recent family vacation in Cape Cod, to visit
the The Cape Cod Potato Chip Company factory.

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Here it is in all of it’s entirety! The Fail Chip Documentary, mentioned below!

Click here to view the video on the web site!

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CHIP GUY IN A CHIP COMMERCIAL!

Today my home was converted into a television set as a crew of eight spent four hours shooting me and my Toga Chip memorabilia collection for a commercial of a soon to be launched limited edition new potato chip. It was a lot of fun and I look forward to sharing more details in the future……

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HERE IS A VIDEO FROM THE 2016 CHIP FESTIVAL!

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Here are the ad and the brochure page from my talk in April at the Saratoga Springs Library about the history of the Saratoga Chip.

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Alan Richer "Toga Chip Guy" at the Saratoga History Museum to talk about the history of the potato chip

July 23, 2014

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A TRIP TO THE JONES’ & BALLREICH BROS. POTATO CHIP COMPANIES

Here are some photos of me on a trip to visit the folks at The Jones Potato Chip Company & The Ballreich Bros. Potato Chip Company. As a collector of Saratoga Chip and Potato Chip memorabilia, making trips to visit people and companies that helped start the industry is always fun and educational.

On this particular trip I was fortunate to not only meet various members of the Jones family, but was also able to see my friend Don Noss (Son of Harvey Noss and featured in the Building An Industry portion of my site)

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Left - Donald Noss with Bob Jones (President of Jones’ Potato Chip Company) Right - Yours truly (Alan Richer, the Toga Chip Guy) with Bob Jones (President of Jones’ Potato Chip Company)

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Myself (Alan Richer) in front of the Jones’ Potato Chip Company Plant, Mansfield, OH

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Left - Brian Reis (President / CEO of Ballreich Bros. Potato Chip Company) with Elizabeth A. Wells (Snack Food Association) & Donald Noss Right - Brian Reis (President / CEO of Ballreich Bros. Potato Chip Company) with Elizabeth A. Wells (Snack Food Association) & yours truly, Alan Richer (The Toga Chip Guy)

The Toga Chip Guy with Maile Carpenter, Editor-in-Chief of
Food Network Magazine.

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Here are some great testimonials from The Chip Festival regarding my exhibit!

Notable Visitors

"Awesome"
- Amanda Thomason, Snyder's-Lance, Inc. (Maker of Cape Cod Potato Chips)

"As a Chef I am very interested in the history and background of all food. Alan Richer's one of a kind Saratoga Chip memorabilia display is of particular interest as our area claims to be the home of what has to be the most universally loved, addicting snack."
- Yono Purnomo, Owner: Yono's and dp Brasserie, International Award Winning Chef

"Very Impressive!"
- Mark Costello, Vice President Sales & Marketing at Better Made Snack Foods, Inc

"Great collection and very interesting!"
- Colleen Farley, SNAC International (Snack Food Association)

"Congratulations on Your 1st Saratoga Chips Convention - Great Job. Wonderful History Display"
- Michael Noonan, Famed Saratoga Springs Photographer and the Man Who First Got me interested in the Toga Chip

"Outstanding Display! Love the History."
- Brendan R. Walsh CIA (the original one), Dean - Culinary Arts, Culinary Institute of America

"It is a magnificent collection, and beautifully presented."
- Field Horne, Editor of Saratoga Living and Famed Saratoga Springs Historian

"Great Collection,"
- Chef Jasper Alexander, owner of Hattie's Chicken Shack

"Fabulous!"
- Bob Kavachick, News Channel 13 Albany Weatherman

"Awesome!"

- Michelle Hines Abram
Albany Chefs’ Food & Wine Festival: Wine & Dine for the Arts
Founding Director,

"I learned a lot about Saratoga Chips outside of Saratoga."
- Jack Knowlton, Managing Partner of Sackatoga Stables which owns Kentucky Derby and Preakness Winner, Funny Cide.


Every day Attendees of Chip Festival

"Not just a snack in a bag, but part of American history, loved it!!"

"Fabulous Display, Loved it."

"So Fun!!!

"We love history; the pictures were great."

"Wonderful exhibit,"

"Awesome display! I love the history!"

"What a wonderful trip through Saratoga Potato Chip history. Great photos and memorabilia."

"Very Cool"

"Nice collection! Well curated and displayed."

"It was Lovely."

"Absolutely amazing and interesting!"

"Fascinating display!"

"Very interesting and informative."

"Impressive! Thank you so much for your chronicles of Saratoga Chips!"

"What a Fabulous addition to the Chip festival - the history ties it all together."

"Amazing history"
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Exhibit Shots From The Chiefest 2016

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More shots from The Chip Festival

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A great time was had by large crowds at the Chip Festival

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From the Saratogian article in which the Toga Chip Guy, Alan Richer, was interviewed prior to the 2016
Chip Festival.

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By Paul Post, The Saratogian 7/12/16

All about chips Man has world’s largest Saratoga Chips memorabilia collection

SARATOGA SPRINGS >> Alan Richer’s mother told him to do all things in moderation.

Most of the time he listened, but not when it comes to potato chips.

The Saratoga Lake resident has the world’s largest collection of memorabilia related to Saratoga Chips, which were reputedly invented at Moon’s Lake House in 1853.

“My ultimate goal would be to find a permanent home for this,” Richer said. “I’m the kind of person who likes to start big. I wrote to The Smithsonian Institution a couple of years ago, asking if they were interested. I’ve done something no one else has ever done, at least not to this degree.”

On Saturday, part of his collection will be exhibited at the Saratoga Lions Club’s inaugural Chip Festival at Saratoga Springs City Center from 10 a.m. to 6 p.m…..

Please read the whole article by clicking here!




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Saratoga Chip Festival Interview 7/5/16

Join Look TV as we sit down with the Toga Chip Guy himself, Alan Richer and Greg Dixon of the Saratoga Springs Lions Club and the chair the of Chip Festival Committee. They’re here to talk about Saratoga’s upcoming first annual Chip Festival.

Click the image below to watch the interview on our site.

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“A Saratoga Essential Event!”

Join Alan at the 2016 Chip Festival to learn more about the history of the Potato Chip.

Click here to learn a bit more about what Alan will be presenting at the festival.

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THE 2016 CHIP FESTIVAL

Alan in front of the Idaho Potato Country Truck on its spring visit to Saratoga!

Learn more about Chip Festival 2016!

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'Toga chip guy
Mark Mcguire, Right Now
Updated 10:15 am, Friday, August 17, 2012

Alan Richer's General Electric Co. biography is extensive, impressive, yet still incomplete. It makes no mention of potato chips.
By day he is a corporate tax attorney, an important and distinguished position. But not as distinguished as being the preeminent — if not the only — authority on the history of the potato chip industry in Saratoga Springs....

Please click to read the whole article.

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As seen on NBC.

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July 17, 2014 8:01 am • By Doug Gruse

A chip by any other name

SARATOGA SPRINGS - Alan Richer likes his history a little salty.

Known locally as the “Toga Chip Guy,” Richer has immersed himself in the myths, folklore and facts surrounding America’s most beloved snack food.

Invented around 1853 in Saratoga Springs, the potato chip has grown from a regional favorite to an international sensation.

“The first general name for it was the ‘Saratoga chip.’ Eventually, it became known as the potato chip,” Richer said....

Please click to read the whole article.

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As heard on one of the Empire Broadcasting Network stations