Zen and the Art of GROCERY SHOPPING
"Zen and the Art of GROCERY SHOPPING" has hit book stores, and The Toga Chip Guy has been mentioned in it several times. John Koralefski, the author, had asked for a quote from me for the book and until just recently I wasn't able to share what it was. So now that it has hit stores, here is the quote!
"Potato chips are more American than apple pie. Compare the shelf space allotted to potato chips and apple pie in your local grocery store"
See the pages below!
Click here to purchase the book on Amazon!
The Start Of It All
Spending Black Friday in Chamblee, GA, a suburb of Atlanta. This Lowe’s Improvement Center is on the spot of a former Lay’s Potato Chip factory. Herman W. Lay began his potato chip empire on this very spot. While others are in the mall today, I walked on the very same ground as a titan of industry.
Enjoy, “This Could Be The Start of Something Big.”
Always on the hunt!
My recent visit and tour of Herr’s Potato Chips in Nottingham, PA
My visit to the Utz Quality Foods Headquarters in Hanover, Pa. thanks to Kevin Brick, Senior Vice President of Marketing, pictures on the left in the first photo.
Here is my interview from LookTV regarding
The Chip Festival 2017.
Me, The Toga Chip Guy, At SNAXPO18 In Atlanta
Taking some time out on our recent family vacation in Italy to sample the local chips!
Taking some time out on our recent family vacation in Cape Cod, to visit
the The Cape Cod Potato Chip Company factory.
Here it is in all of it’s entirety! The Fail Chip Documentary, mentioned below!
Click here to view the video on the web site!
CHIP GUY IN A CHIP COMMERCIAL!
Today my home was converted into a television set as a crew of eight spent four hours shooting me and my Toga Chip memorabilia collection for a commercial of a soon to be launched limited edition new potato chip. It was a lot of fun and I look forward to sharing more details in the future……
HERE IS A VIDEO FROM THE 2016 CHIP FESTIVAL!
Here are the ad and the brochure page from my talk in April at the Saratoga Springs Library about the history of the Saratoga Chip.
Alan Richer "Toga Chip Guy" at the Saratoga History Museum to talk about the history of the potato chip
July 23, 2014
A TRIP TO THE JONES’ & BALLREICH BROS. POTATO CHIP COMPANIES
Here are some photos of me on a trip to visit the folks at The Jones Potato Chip Company & The Ballreich Bros. Potato Chip Company. As a collector of Saratoga Chip and Potato Chip memorabilia, making trips to visit people and companies that helped start the industry is always fun and educational.
On this particular trip I was fortunate to not only meet various members of the Jones family, but was also able to see my friend Don Noss (Son of Harvey Noss and featured in the Building An Industry portion of my site)
Left - Donald Noss with Bob Jones (President of Jones’ Potato Chip Company) Right - Yours truly (Alan Richer, the Toga Chip Guy) with Bob Jones (President of Jones’ Potato Chip Company)
Myself (Alan Richer) in front of the Jones’ Potato Chip Company Plant, Mansfield, OH
Left - Brian Reis (President / CEO of Ballreich Bros. Potato Chip Company) with Elizabeth A. Wells (Snack Food Association) & Donald Noss Right - Brian Reis (President / CEO of Ballreich Bros. Potato Chip Company) with Elizabeth A. Wells (Snack Food Association) & yours truly, Alan Richer (The Toga Chip Guy)
The Toga Chip Guy with Maile Carpenter, Editor-in-Chief of
Food Network Magazine.
Here are some great testimonials from The Chip Festival regarding my exhibit!
Exhibit Shots From The Chiefest 2016
More shots from The Chip Festival
A great time was had by large crowds at the Chip Festival
From the Saratogian article in which the Toga Chip Guy, Alan Richer, was interviewed prior to the 2016
Saratoga Chip Festival Interview 7/5/16
Join Look TV as we sit down with the Toga Chip Guy himself, Alan Richer and Greg Dixon of the Saratoga Springs Lions Club and the chair the of Chip Festival Committee. They’re here to talk about Saratoga’s upcoming first annual Chip Festival.
Click the image below to watch the interview on our site.
THE 2016 CHIP FESTIVAL
Alan in front of the Idaho Potato Country Truck on its spring visit to Saratoga!
Learn more about Chip Festival 2016!
As heard on one of the Empire Broadcasting Network stations