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Read My Interview From
The Daily Gazette
from November 9th, 2022.

Click here!

Read My November From
518 Profiles Magazine

Click here!

My latest Article in 518 Profiles Magazine: Elana Mark: The Ins and Outs of a Landscape Artist
 Click on the dashed box to see in full view.

I received an email from Ron Schrotenboer (an external tax lawyer advisor who I previously worked with at GE) telling me that he saw me the other evening on an episode of the History Channel's The Food That Built America entitled "Peanut Butter Battle." Lo and behold I watched it on the History Channel on Demand and there I am. I had no idea. What's more, as far back as I can remember, I have been severely allergic to peanut butter, so it was even more of a surprise.

So in addition to multiple episodes about potato chips, I have now also appeared on episodes about both burgers and peanut butter.

Please watch all of my videos from
The Saratoga County History Center

Click Here Or The Photo To Visit The Page!

Saratoga County man
considered top
potato chip historian
Mark Mulholland WNYT
Updated: August 1, 2022 - 6:40 PM
Published: July 29, 2022 - 4:44 PM

Please click below to watch my latest interview!

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I have recently been featured in two
Times Union Articles
Please read them by clicking the links below!

Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth

Article 2 - Toga Chip Guy makes a second showing on History Channel

Article from Saratoga Today
Featuring, your's truly, The Toga Chip Guy!

Click Here

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Watch The History Channel's
The Food That Built America,
"When The Chips Are Down",
season 2, episode 3,
where I am prominently featured.

Click Here!

Read my feature article in
The Saratoga Lake Association News Letter.

Click Here

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History Channel Podcast

After appearing in several episodes of
The History Channel's Series
"The Food That Built America",
I have now been prominently featured
in an associated podcast.

Please visit The ACast Site to listen!

My recent interview with Julia Dunn on CBS 6.

Click Here

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Article About Me In Saratoga Today Entitled
"Who: Alan Richer, The Toga Chip Guy"

April 2nd, It starts on Page 3.

Click here to read!

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The History Channel's
"The FoodThat Built America"
that aired on
National Potato Chip Day, March 14.
Featuring the history of Herman Lay
and then rival Fritos!

Click here to watch

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U.S. potato chip industry to continue growth, says data research firm

The potato chip industry in the U.S. is anticipated to grow from 2021 to 2028. According to Data Bridge Market Research, the market is projected to expand at a CAGR (Compound Annual Growth Rate) of 4.2% from 2021 to 2028, reaching $12.361 billion by 2028.

Increasing demand for ready-to-eat snacks as a result of a busy lifestyle, as well as the availability of various varieties of potato chips, will likely fuel market development.

Jack Link’s and Frito-Lay Partner for Brand Launch

The two companies have jointly introduced Jack Link’s Doritos Spicy Sweet Chili and Flamin’ Hot Original beef jerky and meat sticks.

Kettle Brand releases limited-edition Special Sauce Chips

The LTO flavor brings a one-of-a-kind combination of sweet tang and light heat into a crunchy kettle-cooked chip.

Utz Brands Reports First Quarter 2023 Results

Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, reported financial results for the Company’s fiscal first quarter ended April 2, 2023. “Our business momentum continued as we delivered year-over-year Adjusted Gross Margin expansion, double-digit Adjusted EBITDA growth, and 4% Organic Net Sales growth even as we lapped 21% comparable growth in the prior year,” said Howard Friedman, Chief Executive Officer of Utz. “We remain well-positioned to deliver strong performance for the full year, as our Salty Snack category remains resilient, and we continue to execute against our key portfolio optimization, geographic expansion, and productivity strategies.”

New Frito-Lay Distribution Center Opens in W. Virginia

Frito-Lay opened a new distribution center in Scott Depot, W.Va., on May 9. The company said the $16 million facility (along with its more than 100 associates) will not only receive and distribute snacks that are made and packaged in Charlotte, Wooster and Lynchburg but also create at least 25 new jobs in the company, with more positions to likely open up through the end of this financial year. The 70,000-square-foot distribution center includes 35 loading docks and is four times larger than the previous center in Poca, WV.

Jackson's Debuts Single-Serve Multipack - Salty, crunchy, satisfying—as a consumer, what more could you want from a potato chip?

Meeting shoppers’ needs for convenience, Jackson’s is rolling out its newest multipack. The chip maker recently released a single-serve 6-pack of its number one selling flavor: Jackson’s Sea Salt Sweet Potato Chips made with Avocado Oil. “While we’ve always produced 1.5 oz and 5 oz multipack and variety pack options at Jackson’s, we’ve noticed a significant increase in interest from our retailers that are leaning more into the single-serve 1 oz packaging,” Andy Malloy, President of Sales and Marketing, commented.

Utz Brands Looking West for Future Growth

For Utz Brands, Inc., the next leg of the growth story may be how quickly the company can expand west. In a May 16 presentation at the Goldman Sachs Global Staples Forum in New York, Howard A. Friedman, chief executive officer of Utz, identified westward expansion as key to the Hanover, Pa.-based snack manufacturer’s future growth

Utz Up for Competition in Snacks

Competition from private label is putting pressure on the snacks category. Meanwhile, branded players are stepping up their offerings in the pretzel category. Executives at Utz Brands, Inc. believe the company is well positioned to take on all comers in both categories. “Competition is a good thing for the category,” Howard A. Friedman, chief executive officer, said during a May 11 conference call with investment analysts. “I think it’s healthy, and I think it’s rational overall.”

Utz and Mike’s Hot Honey Bring the Heat With a New Hot Honey Potato Chip

Utz®, a leading U.S. manufacturer of branded salty snacks, has teamed up with Mike’s Hot Honey®, America’s No. 1 brand of hot honey, to create the Utz® Mike’s Hot Honey® Potato Chip. “Our new Utz Mike’s Hot Honey Potato Chip perfectly combines our classic, Utz original potato chip with the fierce flavor of Mike’s Hot Honey,” said Utz Brands, Inc. CEO Howard Friedman.