Please Like My
Read My Interview From
The Daily Gazette
from November 9th, 2022.
Read My November From
518 Profiles Magazine
Please watch all of my videos from
The Saratoga County History Center
Click Here Or The Photo To Visit The Page!
Saratoga County man
potato chip historian
Mark Mulholland WNYT
Updated: August 1, 2022 - 6:40 PM
Published: July 29, 2022 - 4:44 PM
Please click below to watch my latest interview!
I have recently been featured in two
Times Union Articles
Please read them by clicking the links below!
Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth
Article 2 - Toga Chip Guy makes a second showing on History Channel
Article from Saratoga Today
Featuring, your's truly, The Toga Chip Guy!
Watch The History Channel's
The Food That Built America,
"When The Chips Are Down",
season 2, episode 3,
where I am prominently featured.
Read my feature article in
The Saratoga Lake Association News Letter.
History Channel Podcast
After appearing in several episodes of
The History Channel's Series
"The Food That Built America",
I have now been prominently featured
in an associated podcast.
Please visit The ACast Site to listen!
My recent interview with Julia Dunn on CBS 6.
Article About Me In Saratoga Today Entitled
"Who: Alan Richer, The Toga Chip Guy"
April 2nd, It starts on Page 3.
Click here to read!
The History Channel's
"The FoodThat Built America"
that aired on
National Potato Chip Day, March 14.
Featuring the history of Herman Lay
and then rival Fritos!
Click here to watch
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels and Walkers potato crisps (in the UK and Ireland), each of which generated annual worldwide sales over $1 billion in 2009.
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. Frito-Lay North America accounts for 31 percent of PepsiCo's annual sales.
This location in Chamblee, Georgia is now a Lowe's Home Improvement Center.
Established Circa 1932
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in the U.S. in 1932. Lay's has been owned by PepsiCo since 1965 and was eventually absorbed by Frito Lay.