Please Like My
Read My Interview From
The Daily Gazette
from November 9th, 2022.
Read My November From
518 Profiles Magazine
My latest Article in 518 Profiles Magazine: Elana Mark: The Ins and Outs of a Landscape Artist
Click on the dashed box to see in full view.
I received an email from Ron Schrotenboer (an external tax lawyer advisor who I previously worked with at GE) telling me that he saw me the other evening on an episode of the History Channel's The Food That Built America entitled "Peanut Butter Battle." Lo and behold I watched it on the History Channel on Demand and there I am. I had no idea. What's more, as far back as I can remember, I have been severely allergic to peanut butter, so it was even more of a surprise.
So in addition to multiple episodes about potato chips, I have now also appeared on episodes about both burgers and peanut butter.
Please watch all of my videos from
The Saratoga County History Center
Click Here Or The Photo To Visit The Page!
Saratoga County man
potato chip historian
Mark Mulholland WNYT
Updated: August 1, 2022 - 6:40 PM
Published: July 29, 2022 - 4:44 PM
Please click below to watch my latest interview!
I have recently been featured in two
Times Union Articles
Please read them by clicking the links below!
Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth
Article 2 - Toga Chip Guy makes a second showing on History Channel
Article from Saratoga Today
Featuring, your's truly, The Toga Chip Guy!
Watch The History Channel's
The Food That Built America,
"When The Chips Are Down",
season 2, episode 3,
where I am prominently featured.
Read my feature article in
The Saratoga Lake Association News Letter.
History Channel Podcast
After appearing in several episodes of
The History Channel's Series
"The Food That Built America",
I have now been prominently featured
in an associated podcast.
Please visit The ACast Site to listen!
My recent interview with Julia Dunn on CBS 6.
Article About Me In Saratoga Today Entitled
"Who: Alan Richer, The Toga Chip Guy"
April 2nd, It starts on Page 3.
Click here to read!
The History Channel's
"The FoodThat Built America"
that aired on
National Potato Chip Day, March 14.
Featuring the history of Herman Lay
and then rival Fritos!
Click here to watch
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels and Walkers potato crisps (in the UK and Ireland), each of which generated annual worldwide sales over $1 billion in 2009.
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. Frito-Lay North America accounts for 31 percent of PepsiCo's annual sales.
Today, Lay's potato chips are thriving. According to Statista, they were the highest-selling chip in 2021 and the first few months of 2022, selling over $3 billion worth of chips and taking up about 41% of the potato chip market during that timeframe. And the second and third-place finishers weren't even close — Ruffles sold about $1.5 billion during those years, while Pringles had around $1.2 billion in sales. It seems like Lay's motto of "betcha can't eat just one" really rang true for consumers.
Read More: https://www.tastingtable.com/1232908/lays-potato-chips-had-a-humble-start/
This location in Chamblee, Georgia is now a Lowe's Home Improvement Center.
Established Circa 1932
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in the U.S. in 1932. Lay's has been owned by PepsiCo since 1965 and was eventually absorbed by Frito Lay.