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My latest exhibit at The Saratoga County history Center
|Saratoga County History Center|
Potato chip exhibit to open Saturday
BALLSTON SPA — “In the Saratoga Style: Potato Chips and Their Regional Folklore” opens Saturday at Brookside Museum, Saratoga County History Center, 6 Charlton St. The exhibit, which will be on display through Dec. 31, explores the many stories that have claimed to explain the story behind the snack, from disgruntled customers to kitchen mishaps.
The use of the “Saratoga” name to nationally market potato chips is seen through the expansive collection of famed local expert Alan Richer, known as “The Toga Chip Guy.”
The exhibit is open to the public 1 to 5 p.m. Thursday through Sunday. For more information,
go to https://brooksidemuseum.org.
I have recently been featured in twi Times Union Articles
Please read the articles by clicking the links below!
Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth
Article 2 - Toga Chip Guy makes a second showing on History Channel
Please read the article in Saratoga Today that features, your's truly, The Toga Chip Guy!
Listen to my recent interview on Heart Radio.
Listen To The New History Channel Podcast
After appearing in several episodes of The History Channel's Series "The Food That Built America", I have now been prominently featured in an associated podcast.
Please visit The ACast Site to listen!
Please read my recent interview with Julia Dunn on CBS 6.
Read The Article About Me In Saratoga Today Entitled "Who: Alan Richer, The Toga Chip Guy"
This article was just published today, April 2nd, It starts on Page 3.
Click here to read!
Watch the latest episode of the History Channel's "The FoodThat Built America "that aired on Natational Potato Chip Day, March 14. Featuring the history of Herman Lay and then rival Fritos!
Click here to watch
John Karolefski, author of the blog Grocery Stories at:
has written a book about grocery shopping. He had requested a quote from me about about chips -- their place in snack history, their popularity, etc.
I had provided him with a quote that I will disclose once his book is published.
Here is that quote!
"Potato chips are more American than apple pie. Compare the shelf space allotted to potato chips and apple pie in your local grocery store"
On Novemeber 19th 2019, I spoke to the New York Capital Region Elfuns Club at the Hilton Garden Inn in Clifton Park NY, on the History of the Potato Chip.
The club consists of mostly retired General Electric employees.
The Toga Chip Guy Is On The Air!
I have been interviewed about the history of the potato chip by a California based radio station, Yesterday USA Radio Networks, at 10:30pm New York time on Saturday, September 14th.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels and Walkers potato crisps (in the UK and Ireland), each of which generated annual worldwide sales over $1 billion in 2009.
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. Frito-Lay North America accounts for 31 percent of PepsiCo's annual sales.
This location in Chamblee, Georgia is now a Lowe's Home Improvement Center.
Established Circa 1932
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in the U.S. in 1932. Lay's has been owned by PepsiCo since 1965 and was eventually absorbed by Frito Lay.
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