Please Like My
Read My Interview From
The Daily Gazette
from November 9th, 2022.
Read My November From
518 Profiles Magazine
My latest Article in 518 Profiles Magazine: Elana Mark: The Ins and Outs of a Landscape Artist
Click on the dashed box to see in full view.
I received an email from Ron Schrotenboer (an external tax lawyer advisor who I previously worked with at GE) telling me that he saw me the other evening on an episode of the History Channel's The Food That Built America entitled "Peanut Butter Battle." Lo and behold I watched it on the History Channel on Demand and there I am. I had no idea. What's more, as far back as I can remember, I have been severely allergic to peanut butter, so it was even more of a surprise.
So in addition to multiple episodes about potato chips, I have now also appeared on episodes about both burgers and peanut butter.
Please watch all of my videos from
The Saratoga County History Center
Click Here Or The Photo To Visit The Page!
Saratoga County man
potato chip historian
Mark Mulholland WNYT
Updated: August 1, 2022 - 6:40 PM
Published: July 29, 2022 - 4:44 PM
Please click below to watch my latest interview!
I have recently been featured in two
Times Union Articles
Please read them by clicking the links below!
Article 1 - Vanderbilt helped invent the chip in Saratoga?
Likely a salty myth
Article 2 - Toga Chip Guy makes a second showing on History Channel
Article from Saratoga Today
Featuring, your's truly, The Toga Chip Guy!
Watch The History Channel's
The Food That Built America,
"When The Chips Are Down",
season 2, episode 3,
where I am prominently featured.
Read my feature article in
The Saratoga Lake Association News Letter.
History Channel Podcast
After appearing in several episodes of
The History Channel's Series
"The Food That Built America",
I have now been prominently featured
in an associated podcast.
Please visit The ACast Site to listen!
My recent interview with Julia Dunn on CBS 6.
Article About Me In Saratoga Today Entitled
"Who: Alan Richer, The Toga Chip Guy"
April 2nd, It starts on Page 3.
Click here to read!
The History Channel's
"The FoodThat Built America"
that aired on
National Potato Chip Day, March 14.
Featuring the history of Herman Lay
and then rival Fritos!
Click here to watch
LAURA SCUDDER’S POTATO CHIPS
Born in Philadelphia, Laura Scudder worked as a nurse before moving to California. While there she became the first female attorney in Ukiah, California before moving south to Monterey Park, California, where she started her food company in 1926.
At first, potato chips were packaged in barrels or tins, which left chips at the bottom stale and crumbled. Laura Scudder started having her workers take home sheets of wax paper to iron into the form of bags, which were filled with chips at her factory the next day. This innovation kept the chips fresh and crisp longer and, along with the invention of cellophane, allowed potato chips to become a mass market product.
Scudder also began putting dates on the bags, becoming the first company to freshness date their food products. This new standard of freshness was reflected in the marketing slogan: "Laura Scudder's Potato Chips, the Noisiest Chips in the World."
Laura Scudder faced many obstacles running her own company during the Great Depression. For instance, when she tried to get insurance for the company's delivery truck, she was denied by all the local male insurance agents, who claimed that a woman would be unreliable at paying the premiums. The female insurance agent who eventually insured the truck went on to insure the entire company fleet.
At one point, Laura Scudder turned down a $9 million offer for the company because the buyer wouldn't guarantee her employees' jobs. In 1957 she finally accepted a $6 million offer from a buyer who guaranteed job security for her workforce. The new company was called Laura Scudder Inc. At the time of the sale the company had expanded into peanut butter and mayonnaise, and Laura Scudder brand potato chips held a greater than 50% share of the California market.
In 1987, Laura Scudder Inc. was sold to Borden, Inc. for $100 million. Annual sales for the chipmaker were $126 million in 1986. However, union difficulties motivated Borden to close all California plants of Laura Scudder only a year later. Borden's overall culture of mismanagement, incurrence of excessive debt to finance numerous acquisitions, and several restructurings led in 1993, led Borden to sell what remained of Laura Scudder for less than $16.7 million. However, the buyer, G.F. Industries, Inc.'s Granny Goose subsidiary was already in trouble, and was put up for sale in January 1995. In 2009, Snack Alliance, Inc. licensed from The Laura Scudder's Company, LLC the rights to produce and market potato chips under the Laura Scudder's brand. According to the J.M. Smucker Company website, the Laura Scudder's Natural Peanut Butter business was acquired by Smucker's from BAMA Foods Inc. in December 1994. As of 2009, Smucker's marketed the Laura Scudder's brand of natural peanut butter on the west coast. According to a March 31, 2010 announcement, Snack Alliance, Inc. was acquired by Shearers Foods Inc., a manufacturer of competing salty snacks in different regions of North America. At the same time (2010) it appears the original Laura Scudder's brand is being actively marketed by a California-based company. These two companies have different packaging for their different Laura Scudder's products, and the California company appears to be marketing its products nationwide.