WISE
POTATO CHIPS
Established Circa 1921
Wise Foods started as Wise Potato Chip Company, founded in Berwick, Pennsylvania, in 1921 by a young man named Earl Wise, Sr.. He owned Wise Delicatessen and began making potato chips as a way to make use of excess potatoes, initially cooking them in his mother's kitchen, and then selling them to customers in brown paper bags.
How Old is Wise?
Clearly 1921 was the year of the potato chip, as in addition to Utz, the snack food company Wise was also founded as the Wise Potato Chip Co. Now best known for its Cheez Doodles, bagged popcorn, tortilla chips and pork rinds, Wise was started by Earl Wise Sr., who began the company in Berwick, Pa. In 2012, Wise Foods was acquired by the Mexican company Arca Continental.
Earl Wise’s Obituary from 1963